The next name is Vietnammm.com, the online food website was firstly established in the Vietnam market. Entering the Vietnam market in February 2011, Vietnammm.com is considered the pioneer in the online food reservation market. With over 30% of internet users, most of them are the youth, Vietnammm.com quickly gained impressive growth rate enough to gain the investment from Takeaway.com, the most famous online food reservation website in Asia, after just over a year of running.
Moreover, the acquisition of Foodpanda.vn helps Vietnammm.com continue to consolidate its leading position. According to Jochem Lisser, General Director of Vietnammm.com, Vietnammm.com currently has more than 60,000 orders, occupying a large share of the market. This figure is expected to continue to increase in the near future.
2. Delivery Now
According to some sources, as FoodPanda.vn is acquired, Delivery Now, which entered the market at the beginning of 2016, taking the second place with about 10,000 orders a month. While Vietnammm.com refused to provide forwarding services, DeliveryNow.vn or Chonmon.vn are providing delivey service in the direction of both self-construction and combined with external resources.
Dang Hoang Minh, the founder of Foody.vn, explains that pushing the deliver service is to strengthen Foody's position on the social networks in Vietnam, typically Facebook. More and more businesses have their own channels on popular social networks like Facebook or Zalo and with the skilled marketing department , less dependence on intermediary advertising channels is noted. Restaurant business group is no exception. Therefore, businesses like Foody.vn seek to offer services that Facebook can not provide in Vietnam, delivery and payment is one such.
Just a few months after Vietnammm launched, online food reservation market became more active with the participation of Eat.vn. According to a former senior manager of Foodpanda.vn, until the first half of 2015, the market is classified clearly: Vietnammm.com leads with about 30,000 orders/month, second is Foodpanda.vn with over 10,000 orders / month, the third is Eat.vn with about 2,000 orders / month. As Deliverynow has taking the place of FoodPanda, Eat.vn is staying the same on the ranking.
Eat.vn is cooperating with more than 500 restaurants and continues to expand their cooperation. According to Anders Palm, founder of Eat.vn, total revenue in Hanoi and Ho Chi Minh City reached about "tens of billions" per month and is maintaining momentum to accelerate development. Coming to the demand of the online food market, VC Corp was quick to buy Eat.vn in the deal valued at VND 2.6 billion in 2012.
The attraction of the online booking market in Vietnam attracts some big investors such as VCCorp's chonmon.vn in 2012. If Vietnammm started foreign customers in Vietnam segment to develop in the past, VCCorp has acquired Eat.vn, a site set up in 2011 for foreigners and chonmon.vn for the Vietnamese. Now, the fourth position is chonmon.vn with 3,000 orders / month.
VC Corp has made full use of its financial strength and ability to understand the psychology and trend of domestic consumption to develop the brand in this potential but challenging market. Currently, Chonmon.vn is maintaining its influence in Hanoi and Ho Chi Minh City with more than 200 shops.